Black, with everything perfectly in sync.

Good evening. This is cantáte Matsushima.

I truly love the body of this T-shirt.

When making clothes, I find myself looking upward without considering limits, always thinking, “Next time, something better.”

But when it comes to this current version, I don't feel capable of making anything better.

A jersey fabric made from first-picked Suvin Gold, knitted as densely as possible.

it is soft without feeling flimsy. It has body yet stretches properly, with a supple feel.

It feels good the moment you put it on, but

Wash it, hang it to dry, and wear it again. With each repetition, this is a fabric you become more and more captivated by.

<cantáte>

"WORLD IS YOURS Tee (Cartoon Letter)"

COL : BLACK

¥33,000 TAX IN

Truly pitch black—and the word I love most.

 

And then, this black.

Black is not a single color.

there are bluish blacks and reddish blacks.

To dye it simply in a deep shade,

The whiteness of the yarn itself, not just the dye, affects the final result.

All of those elements come together to create this black at last.

So, looking at this body, I found myself wanting to make one more.

In a sense, this is like a hidden-menu item.

The logo uses shadow lettering.

It can be read up close, yet from a little farther away it also looks like a graphic.

Crackle print. The subtle cracking settles in even though it's brand new.

 

It gives a completely different impression from the white and gray, with such a dramatic change in mood that it hardly feels like the same T-shirt.

And surely, those who have the white or gray will want the black as well.

Those who bought the black one will want the white and gray next.

At least, that's how it was for me.

lately, before I know it, I find myself wearing this T-shirt and nothing else.

Or rather,I haven't been wearing anything but this T-shirt.

 

It will go on sale in-store from 12:00 p.m. on July 25.

Sales through the online store are scheduled to begin at 7:00 p.m. on July 25.

 

And, an announcement.

The SALE currently underway will end at the end of this month.

And from 26AW onward, with the exception of EYEVAN, AVM, and Rios of Mercedes, we will no longer carry the select brands we have carried until now.

From now on, cliché will be a shop centered around cantáte.

We think for ourselves, make for ourselves, and deliver for ourselves.

As such a place, I want to make it a shop where you can take more time than ever to engage with each garment, one by one.

More than ever, this will be a place where we display only the things I genuinely believe are good.

That is precisely why I would be delighted if you took the time to look closely at each piece.

 

cantáte Matsushima Shin