Hello.

I'm Ishibashi from cliché.

“Finding glasses that suit you is surprisingly difficult.”

There are endless combinations of shapes, colors, and sizes, and with so many options, it can be surprisingly difficult to find a pair that makes you think, “This is it!”

But when you find a pair like that──it changes your life a little.

10 eyevan / EYEVAN 7285 POP-UP STORE

Date : 8/2 (Sat)〜8/17 (Sun)

This season has arrived again this year.

Starting today,EYEVAN POP-UP STOREis being held!

A year ago, I had never worn glasses.

Honestly, my eyesight wasn't bad, and I thought, “Do I even need glasses?”

But after I found my destined pair at last year's POP-UP──

Now I wear them every single day, all 365 days of the year.

They've become so important to me that I can confidently call them indispensable companions.

And this year, it has returned withits biggest volume ever.

the total is an incredible 120 pairs!

Every year I've said there were “so many items they couldn't all fit on the table,” but…

This year, truly,they spilled over from the table. Haha.

I tried on every pair while arranging them, so preparing took an incredibly long time,

That is,It was an enjoyable time, like choosing glasses for myselfwere.

From among them, several pairs that I genuinely wanted this year,

Let me introduce just a few of them today.

【10 eyevan】

NO.9 48 10S-MD.GRY

The “ideal oval sunglasses” I'd been searching for since around spring.

But I couldn't find a pair that made me think, “This is it,” so I never took the plunge.

That's when I happened to discoverThis oval shape from 10 eyevan。

a matte-black frame with deep-toned rims and temples.

And the subtle gleam ofsilver925 end tips。

Impeccably elegant and stylish, without being overly assertive.

…isn't it almost too stylish?

【EYEVAN 7285】

370 48 100

Though the delicacy of thin rims is hard to give up,

I'm also drawn to the **“strength” and “playfulness” of thick frames**.

This model combines the ruggedness created by its substantial rims

the unique shape is appealing, evoking anarty atmosphere.

Just putting them on effortlessly,

It's the kind of pair that instantly sharpens your look──

【EYEVAN 7285】

1014 53 901

a double-bridge frame that brings to mind American vintage eyewear.

Until now, double-bridge frames had seemed a little too assertive to me,

I've always felt a little hesitant about them.

But this one is different.

minimal, understated formsand

the beauty of the components themselvescome together,

It has been refined into an exceptionally elegant design.

It isn't flashy, yet it has a strong presence.

It's a truly grown-up pair.

【10 eyevan】

NO.6 2 47 4S-CL

The “RIMWAY” series, with rims only along the upper portion.

Its simple construction highlights the beauty of its details.

A sophisticated pair for adults, with a hint of understated allure.

Oh, it's such a difficult choice.

Honestly, narrowing it down to the four pairs introduced this time was quite a challenge.

because there are still countless models that catch my eye.

The pair I agonized over and chose last year,

Now they're my everyday companions.

I think it's precisely because I took my time choosing them that I still enjoy wearing them so much.

an opportunity to find such a wide variety only comes once a year.

For anyone who has even slightly thought, “I want a new pair of glasses,”

so please take this opportunity to visit cliché.

I'm still trying to decide myself,

Let's agonize over the options together.

We sincerely look forward to welcoming you all to our store!

cliché OFFICIAL INSTAGRAM.

cliché Ishibashi