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Kinoshita clicked his tongue in displeasure.



We tried styling each other. #1

We tried styling each other. #2

A vertically long jacket.



This is Sugimura from cliché.

It's still early, but when I look outside, I see more and more people going out wearing short sleeves.

From here on, the variety of clothes gradually becomes limited.

On the one hand, you can enjoy open clothing with a sense of the season, but on the other hand,

At this time of year, certain problems always occur.

A typical example is one that is often talked about by our customers.

"Loneliness at hand."

My hands, which were hidden by my sleeved clothes, take off my haori.

Or when I roll up my sleeves, I feel like I'm missing something in my hands...

This is a problem that I'm suddenly starting to worry about now.


Come to think of it, I didn't buy any accessories...

I'm afraid I'll end up repeating this every summer,

It needs to be improved somewhere.

I bought futures and my summer clothes are ready! For those of you who say that, please stop for a moment.

Summer's bare hands.

Are you ready to be seen by everyone?

I bought "AVM" accessories, so I'm ready.


AVM (arm)

A jewelry brand that produces each piece by hand in Nemuro, Hokkaido.

It is simple and delicate, yet has a powerful shape with a strong presence.


Although many AVMs have a simple appearance with few decorations,

It has a powerful presence that catches your eye at random times and is unlike any other.

It creates harmony between clothes, accessories, and even your mood.

Even if you match it with various clothes, there's no way it won't go well with it.

Instead of mass production, they are produced in a bio-order format created by one designer.

Measure the size and make each one to suit the person.

For a special feeling, you can request not only the serial number but also your initials.

Once you place your order, delivery will be approximately 3 weeks to 1 month later.

It may take a while, but if you order now, you will receive it around June.

If you want to show off your hands with confidence this summer,

It is unpopular to order now and not prepare it.

Don't let someone like me who already has it get ahead of you.

We recommend that you choose now!


SILVER950 ¥55,000 (TAX IN)

K20 ¥264,000 (TAX IN)


First of all, I also purchased "ANGEL", a round pinky ring .

I fell in love with its delicate shape and decided to purchase it, which arrived in March.

The back is engraved with the meaning of "angels exchanging messages at night."

A design reminiscent of an angel's whisper, and stars scattered around it.

Numbering and brand engraving.

The serial numbers are engraved 136 and 137, respectively.

In contrast to the round and soft appearance of the surface,

The detailed and captivating design on the back side stands out.

When I look at it in the morning when the sunlight is shining in,

It's so beautiful that before you know it, about 5 minutes have passed.

"KNIGHT (K20)"

¥220,000 (TAX IN)


"HUNTER (K20)"

¥539,000 (TAX IN)


Two models made of 20k gold with a solid feel.

The back side has a hand-carved engraving.

As expected, I carefully picked it up while cleaning in the morning and was fascinated by it.

"KNIGHT" includes knights, citizens, the sun and the moon.

"HUNTER" features lush trees and deer.

It's so detailed that it's hard to believe that it's carved by hand.

The amount of information packed into a small ring is like reading a single story .

rythme thin (right/left)


¥85,800 (TAX IN)

rythme fat (right/left)


¥110,000 (TAX IN)

rythme thin (right)



¥550,000 (TAX IN)


I purchased not only the ring but also this bangle,

This is the second AVM accessory.

This bangle has a whale rib motif, and its curved shape is impressive.

While I was thinking about how it was made,

Before I knew it, I had bought the thinner one.


I bought a second one in a short span of time, but to be honest,

I wasn't really interested in accessories.

Until I came across AVM accessories.

I just kept wearing the vintage ring I bought when I moved to Tokyo.

Not because I was wearing it, but because the ring wouldn't come off.

It is correct that I couldn't remove it (I had Mr. Matsushima remove it the other day).

AVM is what lifted this kind of curse.


The best way to keep your hands clean is to cut your nails and apply cream in the winter.

It's a classic type that I think of.

Even though I think I don't have to wear anything, I end up feeling sad if I don't have something to wear.


AVM's accessories are natural, so you don't have to worry about what clothes go with them.

On the other hand, no matter what kind of clothes you match it with, AVM's well-balanced look will not be lost.

Strangely enough, it feels the same as applying hand cream.

The point is that you can wear it naturally and it blends in easily.

Kinoshita is not the image of a jingling person, but

I'm saying this because I don't even have a strong image of accessories, so that's definitely true.



¥81,400 (TAX IN)


Kinoshita is also one of those who came across AVM's ring and reconsidered the balance in his hands.

Up until now, I was the type of girl who wore rings on all of her fingers and bangles on her arms.

Nowadays, we mainly sell the white type "PRAY" using the horns of Ezo deer.

It has been transformed to be clean and neat.

The Ezo deer's horns are made of the same protein as nails, so they are originally milky white and almost transparent.

The color changes little by little as you wear it, becoming beige and yellowish.


The one on the left (PRAY) is Kinoshita's personal belongings.

Originally there was a pattern on the outside to border it,

It will gradually come off and only a trace will remain.

It may be a little sad for people who like patterns, but that's a good thing.


¥55,000 (TAX IN)



¥81,400 (TAX IN)


Similarly, there are two types of rings using Ezo deer antlers.


The inside of "TAIGA" has an uneven pattern on its surface.

The taiga of the coniferous forest is carved.

The patterns visible on the surface of "BISHOP" are created by baking them one by one with a soldering iron.


It has a mysterious atmosphere, and although I have never actually been there,

It reminds me of the vast expanse of Nemuro and the trees surrounding it.

In the morning, illuminated by sunlight, you can feel the vitality of nature,

At night, everything changes, and a quiet silence descends.

A ring with deep pockets, like a refuge or a talisman for the heart.


"Butter Knife"

*Top: New / Bottom: Personal item

¥22,000 (TAX IN)


Hokkaido has the fourth largest consumption of butter in Japan, so they also have butter knives.

The oil from the butter penetrates the protein in the horns, giving it a glossy texture like the toes of a lovely woman.

Compared to before and after use, the texture is smoother and the gloss has changed wonderfully.

Please enjoy your daily meals while checking the color change.


To relieve the loneliness of summer,

The depth of the construction makes it recommended for those who simply want accessories.

I don't know which kind of products I should buy from among the many brands,

It should satisfy even those who are worried about it.

Rather than buying jewelry that has a strong brand name,

I feel more attached to something when I can see it with my own eyes and get a better sense of the detail and background that went into its production.

Wearing a vintage ring for a long time

Based on my own experience of not being able to adapt to changes in clothing and gradually becoming more persistent.

Like AVM, I would like to recommend wonderful jewelry without any preconceived notions.

I can't say for all things that it's better to be difficult to understand, but

Accessories that just look good at first glance will definitely get boring if you wear them all day every day.

Summer is here, the sea, mountains, fireworks,

There's a beer garden and lots of fun things to do,

It's boring to go with a girl who only looks good...

There is a mysterious side to it that cannot be easily accessed.

I have time to think about it, and it becomes more appealing day by day.

Now, one more push for those who are worried.

This is the scene when I ordered it.

One day in February 2023, Naoto Sugimura ordered accessories for the first time in his life.

After the store closed, I had a look on my face that I couldn’t bear to want.

Kinoshita's message: "Wear as much as you want."

I believed in his words and wore as many AVM accessories as I could.

Remove it little by little while keeping your balance.

At one point, Kinoshita clicked his tongue in displeasure.

"You look better than me..."

He's also one of those people who just can't help but want an AVM.

The moment he utters those words, the balance is 2023 Natsuo Sugimura.

I can't wait until summer.

I'm seizing the super popular summer.

This summer looks like it will be busier than usual.



cliché Sugimura

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