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The reason for the discomfort.


Santa Claus is in a hurry.

Brown, the best.

Fashion begins with imitation.

I'm glad I bought it. #1

It's obvious, but it's not natural.

I'm glad I bought it. #2

I'm 168cm.

nice to meet you.

This is Sugimura from cliché.

It's not a nickname, but it's called imo because it looks like a potato.

Please feel free to call me.

I joined the company the other day.

There are still many things I don't understand, but cantate is my favorite brand.

I'm very happy to be able to work so closely with such a brand.

I learned a lot from Mr. Matsushima, and Kinoshita is my senior from my previous job.

I'm happy to be able to be in an environment that takes me to the heights I want, with clothes and people.

I'll keep my spirits up and do my best.

Kinoshita has assigned me the responsibility of blogging, so I'd like to cut it in on Monday.

Even before I joined cliché, I had bought a lot of cantate.

For your first blog, of course, please use cantate.

Lately, I've been wearing knits with red and black borders and OLIVE DRAB regular chinos.

And blue-black buffalo check. 3 consecutive special orders.

I also have the duffel coat that I ordered at the beginning of the season.

I've been looking at it in my room ever since it arrived, so it's a good time to wear it.

There are several reasons why I fell in love with the brand.

The fabric is beautiful and comfortable to wear, and the color is deep and looks great.

There are various things such as a silhouette that stands out and is clear.

Most importantly, it depends on my mood at the time.

He is good at picking up on the trends of the year and people's feelings, and from that you can see the depth and breadth of his brand as a brand.

The red and black border knit is exactly that.

I wanted chinos. Perfect timing.


"Buffalo Check Overshirt"

¥82,500 (TAX IN)

The buffalo check was a little strange, and when I first saw it, it felt new.

Of course, I know that this color scheme and this silhouette were on trend at the time.

But it was new.

Bespoke products in the recent world,

Change from cashmere to wool to reduce the price.

In terms of care, they have made it easier to wear.

We changed from a strong-looking border to an easy-to-use single BEIGE color.

And. .

There are many things that blend in without making them stand out, and there are few things that are impressive.

As a step down from the original quality, it seems just right,

The products are sold with the atmosphere of ``easy-to-wear, good-quality items''.

I don't know which one is better because it depends on the person who wears it and the person who buys it, but I'm tired of fluffy bespoke items.

At that time, the buffalo check over shirt that I would like to introduce to you again caught my eye.

My senses had gotten used to the barrage of bespoke products from various brands, and I had lowered the bar, but it started to look fresher to me, so I bought it right away.

I had no hesitation.

The reason for the discomfort was that it was the antithesis of the bespoke orders that were all over the place.

So there was no need to hesitate.


cantate "Crew Neck Sweater" ¥121,000 (TAX IN)

cantate "Denim Flare Trousers" ¥40,700 (TAX IN)

First of all, go as usual.

Giraffe color knit and INDIGO flare denim.

It's the same as always, but it's new to me.

It was originally something like a hunter's uniform, so I put a giraffe inside and wrapped it in a camouflage scarf.

I don't really twist it, and I wear it with anything.

I bought the blue and black color according to my mood at the time,

Now I think green is really nice.

Both colors are new to me as I have never worn rugged colors.

If it was green, I styled it as if I wanted to wear it like this.


cantate "Fluffy Parka " ¥49,500 (TAX IN)

cantate "Regular Chino Trousers" ¥42,900 (TAX IN)

The green-based natural styling makes you feel like you might already have it.

The park suits you.

You can also wear it over a hoodie and use it as an outer layer.


cantate "The Shirt" ¥46,200 (TAX IN)

cantate "Denim 1955 Trousers" ¥42,900 (TAX IN)

A style that is fun to layer with stripes and match patterns.

The atmosphere matches the autumn leaves of ginkgo.

Wear it tightly over a shirt to create a jacket image.

Shirts, jackets, outerwear worn on top.

You can wear it any way you like, but it's just a slightly larger shirt.

I think the fact that it can be used widely and freely is also a key point of being able to wear it every day.

It's a silhouette that you won't get bored of even if you wear it every day, so color selection is even more important.

Matsushima-san is blue, Kinoshita is green, and I am blue. (But I want green too)

I think the most important thing to do when choosing a color is to leave it to your mood at the time.

It may seem irresponsible, but in the end it's best to follow your own feelings.

The two-color buffalo check looks so cool, even more so.

The responsibility is yours at that time.

It matches the mood of the moment.

That's what I picked up, and it's really true.

I've been seeing it everywhere I go for the past week or so.

Yoyogi Park, Shibuya restaurant, station.

At Nakame Iroha Sushi, there are two people in the same space.

I was with Kinoshita, so it was really exciting lol

I guess it spread to people around me, and more and more people wanted it.

I can see how they will further involve those around them and increase their enthusiasm.

It's a little different from "fad".

But revolutions start with some enthusiasm.

I think there are people like me who find it fresh, and there are people who feel nostalgic.

Although it has a nostalgic silhouette, it doesn't look outdated even when worn today.

It's amazing how the sense of the times has been brought into the present day with such force.

Once again, this is something I want to wear.

I'm not interested in the custom-made items that I often see, which lower the quality as well as the price.

Quality is a given. A passionate bespoke piece that captures your mood at the time.

Honestly, the amount doesn't matter as long as the content conveys enough enthusiasm to get people around you involved.

When I said things like that, I ended up spending a lot of money.

I also feel that the soft bespoke style is becoming a trend.

Let's say you buy a piece of clothing that has been carefully thought out.

How much is left over after you buy something, and how much is there to gain?

The cycle of such items is quick, so they are consumed quickly.

Only then will you be satisfied.

It has a bland feel, but it's still modern.

It's not like that,

Something that has meaning in the process of making it,

And even after it goes out into the world, it resonates with people who still wear it.

Something that has meaning in the process of purchasing it,

What you often get after buying something.

The more you chew, the more flavor you get.

If you think about what this is,

The way you choose clothes may change.

I was like that.

When I joined cliché, I first learned the rules for morning cleaning, online packing, and tidying up around the cash register while being thoroughly taught.

Other things include how to hand out business cards and how to write invoices.

I think it's tougher than anywhere else.

However, everyone lives each day seriously.

I live my life so that people will say, "I look better than any other store."

Fundamentally, everything is connected,

Small absolutes accumulate and are reflected in clothes.

The buffalo check that actually attracted me this time,

The accumulation of these becomes an antenna that picks up trends,

The framework is complete and taking shape.

Always serious about whatever you do.

There's no way the clothes made by such people are just a sleight of hand.

Because they are such people, they can create enthusiasm through their clothes.

This is something I've been wondering about for a while.

When I entered the store, I finally got to the real part.

I think I was able to realize it.

People who aren't serious don't look good.

A good-looking person is always a serious person.



cliché Sugimura

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