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It's conspicuous.


I bought it "whatever it takes".

To myself when I was in high school.

The look and feel are reversible.

In the end, the appeal of fashion only begins with clothes.

Again, with a reason.

It's boring to just be normal.


This is Kinoshita from cliché .

Summer is all about sunny beaches.

Summer is all about busty bikini gals.

Speaking of summer, it's all about fresh draft beer .

Summer is just around the corner, and it's full of fun.

It was chilly last week and this week, so many of you may have pulled out your coats.

The rainy season is coming after this, so I still can't do without long sleeves.

It's no surprise that people buy outerwear from here because of the difference in temperature.

In fact, it's the season for outerwear, so I'd like to recommend it now.

But I know how you feel.

Are you looking for hot summer clothes?

Going back to the topic, what does summer mean to you ?

what is it?

For clothing stores, summer means short sleeves and shorts.

Straw hats and sandals.

Around Golden Week , short sleeves started appearing in stores as usual,

The demand for shorts is starting to pick up, so naturally it feels like summer.

Due to the strange temperatures this year, there are already a lot of short sleeves in stores.

It's somehow strange and irresistible.

Among them, I have special regard for the aloha shirt.

For me, the tradition that comes to mind when it comes to summer is

“M's braque aloha shirt .

m's braque


¥35,200 (TAX IN)

You may know this because I talk about it quite a bit, but I always wear long sleeves even in the summer.

Mainly long-sleeved shirts, light jackets, etc.

Even if I don't tend to like short sleeves, I sometimes use them as innerwear,

In midsummer, I have no choice but to wear short sleeves.

Around this time of year, I like to wear layers, so I wear short-sleeved innerwear.

On top of that, the main styling is a jacket or coat.

This aloha shirt looks great when worn alone,

It's also great as an inner layer for a jacket.

Aloha shirts are BEGIN , SUMMERS Otake,

I thought it was about Tokoro George, and I had a few second-hand clothes.

To be honest, until I met M's Braque, I was nothing like that.

I bought it for the first time about 3 years ago.

But now I'm on my third look. lol

Using dead stock fabric,

Aloha shirts are only made when good fabrics are found.

From Paris and France, we have now expanded our reach to Japan.

Many items used in furniture ( cushions , etc.) and clothes are used.

It's fun to wonder what kind of fabric this was made of.

“Ah, maybe not this season.”

Apart from the in-line exhibition, this is an exhibition dedicated to Aloha that is held on different days.

Maybe it doesn't happen every time like pretending? It is said,

In the end, it feels like a brand and I like it.

To me , the brand M's Braque is the coolest.

It feels kind of loose, like an adult game.

I want to keep wearing this even when I grow up.

That's why I don't have to go on the defensive.

It's okay to be able to play, after all, you've already been through a lot.

Aloha shirts from a brand that welcomes you with a generous attitude.

We have prepared 5 types this season , so please think about it.






All dead stock type 5 . As always, there is a limit on the number of tickets.

There are actually about 10 types, but here are some excerpts.

I don't even make a sound when I'm told that my tastes are biased , but

At the first exhibition, there were samples of shirts,

The second time, I only used palm-sized fabric. . ( I was quite confused.)

Even though you can tell to some extent by looking at the fabric,

The color sample I took out in the beaker turned out to be a completely different color when turned into clothes. .

This is a common story.

That's how severe it is, but needless to say, everything was the best as expected.

Honestly, I can't rank them, they're all so good.

It's a nice lineup.

From top to bottom: size 36, size 38 (168cm)

From top to bottom: size 38, size 40 (175cm)

Loose size with raglan specifications.

M's braque shirts are relatively tight, but

Aloha is a special exception and is oversized.

The form has slumped shoulders and takes advantage of the unique drape of each fabric.

A versatile player with a beautiful silhouette that falls easily and can be tucked in.

The elegance comes from making it just like a dress, and the flashy pattern gives it a playful feel.

Aloha is the type of outfit that represents someone who is having fun, so it's not flashy.

m's braque really gets to the point.


CLASS "CCDS01UNI B" ¥140,800 (TAX IN)

cantate "Sulfur dye Pants" ¥55,000 (TAX IN)


cantate "Assemblage Grange Cardigan" ¥159,500 (TAX IN)


cantate "Sulfur Back Satin Safari Jacket" ¥60,500 (TAX IN)

cantate "Denim 1955 Trousers" ¥51,700 (TAX IN)


m's braque "HALF SLEEVE JUMP SUIT" ¥68,200 (TAX IN)

cantate "Ribbon Belt" ¥44,000 (TAX IN)

Simple denim, slacks, linen pants, chino pants, etc.

Please incorporate the classic pants.

Aloha shirts are so easy to match.

I think you can realize that.

Even if it feels difficult to match, it's summer, so anything is OK.

Just surrender yourself to it and you'll be able to perfect your iron plate style.

Don't think too hard about it, wear it alone and stand out.

It makes me watch it twice , and it makes me float.

I think this stance is just right.

Even if you go to Disneyland and wear an osolo outfit,

Even if you become an old man and wear ears, you can be forgiven to some extent.

People with different personalities than usual can't be messed with, even if they're having fun.

Anything is possible in the land of dreams.

Even in summer, the one that stands out wins.

Do not you think so?

*m's braque's ALOHA SHIRT will be on sale at stores and online stores from 12:00 on Saturday, April 29th.


cliché Kinoshita

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