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See you soon.

See you soon.


This is Kinoshita from cliché.

First of all, please allow me to give you some guidance.

Regarding store opening work,

Order by 5/30 (Mon) 12:00

Shipping: 5/30 (Mon)

From then until June 3rd (Fri), we will suspend product shipping operations.

Please note that orders are being processed as usual.

Orders received during this period will be shipped sequentially from June 4th (Sat).

We apologize for any inconvenience this may cause and appreciate your understanding.

Well, once again.

People often ask me when it will open.

I couldn't really answer. (I'm not trying to rush you.)


However, everything is starting to take shape and the opening is just around the corner.

We will issue official information again, but it will be soon.


Once in a while, I visit the site and see the progress and smile.

Naturally, I'm progressing every time I go, and lately I've been looking forward to watching the progress.



Four months have already passed since we started this initiative in February.

I feel nostalgic for the time when I was making things online while being so excited, and before I knew it, it was already summer.

There were many things I wasn't used to, so even though I thought about it so much that I almost went bald,

Living alone in an office, forcing new knowledge into my head.

The days close to the room of spirit and time are finally coming to an end...

What a happy story.


From a work perspective, I was glad that I was able to concentrate, but I'm also someone who enjoys talking and interacting with people.

As a result, I've been talking more and more to my blog, and needless to say, I've been talking to myself more and more.

I was also singing along enthusiastically, and I learned that having B'z in the background makes work much easier.


I had never been in this situation before, so it was a good opportunity.

I look forward to seeing you all again as the newly reborn Kinoshita.


So thank you for waiting.

The physical store will open in Yoyogi Hachiman.


I have never been to Yoyogi Hachiman other than to go to Kuumba to buy incense.

There are quite a few shops opening up now, and there are quite a few clothing stores, although they are a little far away.

If you go shopping for clothes, you'll probably want to go to Shibuya, Omotesando, or Nakameguro.

Yoyogi Hachiman is also so exciting that you can spend the whole day there.

There are many cafes and places where you can have lunch, and we have been developing them during this period.

When you come to the store, try to organize your mind so that you can recommend the next route as much as possible.

So please come and have a cup of coffee.

And sometimes, please buy it! (It's just one surgery...)


By the way, Yoyogi Park is so close that you can see it from inside the store, so the cherry blossoms are really beautiful in spring.


If you are coming from Meiji Shrine, just walk through the Yoyogi Park entrance and you will be right there.

On the other hand, on the way home, you can walk through Yoyogi Park and go shopping in the direction of Meiji Shrine.

Children are having fun around the store, so you can feel at peace when you come to the store and when you leave.

Yoyogi Hachiman is an incredibly warm town.



Now, what kind of store should I open?

In the first place, I have already started an online store, so it is late.


Since it was the right time of year, we didn't have much in stock.

Our full-fledged start as a select shop will be from AW.

The earliest items are scheduled to arrive in June,

I think cantate's 2022AW will also be available soon.

But first, please come and see the SS lol

Other select brands will be announced gradually.

A select shop is a place where the color of the shop comes out,

If there are 100 stores, there will be colors for 100 stores.


Because of the sizing and brand genre, you can find meaning in shopping there and want to go there.

I used to be exactly like that, and even if I didn't have what I wanted, I would go to the store and try my best to get along with the store staff.

So, I ended up buying it and taking it home.

I've had some failures, but I can't stop buying clothes.

I was finally able to work there,

I am where I am today because of that experience I had when I moved to Tokyo.

It's not like I'm learning about clothes from clothes, but rather I feel like I've been taught a lot of other things.

That's why we want to create a shop where you can talk about all kinds of topics.

Let's have fun!


In the first place, when we buy clothes, we feel happy and happy.

I buy it because I need it, I buy it because I understand and empathize with it after talking with it, and sometimes I buy it on impulse.


However, no matter what it is, if you buy it and make it your own, I want you to love it even more, and I want you to keep it forever. By communicating this to those around you, you will create empathy, and in turn, you will feel happy again.

It also gives us energy.

This is actually like this! I feel happier when I have stories like this,

Every time I wear it, I try to think about it in vain.

Clothes that you would rather be proud of,

We would be happy if you could find at least one piece of clothing at cliché that changes your life in a good way.

I would appreciate it if you could help me with that.


Well, it does include a bit of sales from my boss, Mr. Matsushima, though.


By the way, often

Matsushima says on her Instagram story that she is "obsessed with eating."


I'm always interested in everything and always having fun.

But even though it looks like it's fun, I've gotten too interested in it, and as a result, my knowledge is way above that of a professional.

Maybe I've reached the point of being a weirdo and it's a little boring, haha.

That kind of look is really human.

It's not something you can try to imitate, but he's like Edison, who has many hobbies and wants to know everything.

 Not only ``clothing'' but also ``food'', he also researches living things.

But that kind of appearance makes me envious.

I'm not trying to do exactly that, but I just want to have fun doing everything.

There are endless topics to talk about, not just clothes.

We hope that it will become such a place.

So that you can fall in love with clothes even more.


Please wait for another announcement!



cliché kinoshita

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