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A story about how my life changed when I discovered glasses.


white jumpsuit.

Genre called summer cashmere.

devil single riders

A good man who drips with water.

A sexy guy.

The reason I wear a hat.

Yes, with this anorak.


This is Kinoshita from cliché.

Going back 5 years.

The problem I had when I started working in the apparel industry was that it still had a rural feel to it,

I wasn't used to the city.

Living alone for the first time.

Wear nice clothes for a small salary,

Even though I'm trying to be as fashionable as possible, I just can't seem to fit in.

I can't seem to get used to it, or rather I feel like I'm floating.

The friends I met in Tokyo have been living there for many years,

I would say it looks well made. .

Around that time, I discovered caps.

This guy is good.

It looks a little stylish just by wearing it.

However, I have a baby-faced face, so I look younger when I wear it.

The original purpose is

I suddenly stopped wearing it because I didn't want to create an atmosphere that would be typical of someone working in a clothing store.

Nowadays, the cap has become a part of the body, and it is no longer just a matter of wearing it.

I was also able to realize that having the right person in the right place was a problem.

Let's use things, but don't let them get used.

After that, I stretched out, grew my hair out,

On the other hand, if you make your hair long or short or give it a twisted perm,

Nothing is decided,

The glasses I bought at a store I went to to kill time after being invited by a friend,

It will change your life.

My personal glasses.

And my first glasses are my second and third MOSCOT (GLICK) glasses.

I'm exaggerating, but this pair of glasses has saved my life ever since.

To put it simply, I gained a lot of "confidence."

It's like people who couldn't make eye contact with people are now able to look them in the eye and talk to them. Seriously.

Caps don't suit me, glasses don't suit me...

A common phrase that everyone uses often.

At first, I thought the same thing, so I chose clear frames and clear lenses (now sunglasses) to avoid having thick edges or strong designs that would stand out.

The clear frame doesn't look familiar when viewed from a distance,

But I thought it would disguise some of the unpleasant parts of the face, like makeup, and give it a nice atmosphere.

Such an easy choice.

Because it doesn't make a statement, it blends well with clothes and can be worn regardless of genre, so for me it's like a partner.

I currently own about 10 pieces, including the one in the photo.

Although I tend to wear only my favorites, they all have stable designs.

Preconception that it doesn't suit you.

The types may be limited depending on face line, eye position, size, etc.

What I'm trying to say is that the first time you buy something is extremely important.

If the first pair of glasses doesn't suit you or gives you a negative impression, you will no longer have a positive impression of glasses.

The battle begins when you try it on.

To be honest, it's not necessary if you have good eyesight, so interests vary from person to person.

If you have good eyesight, you don't need to wear it every day.

Whether it becomes a necessity or a luxury item is up to you.

Similar products with the design you really want,

You can assume that once you buy a copy, you will no longer use it.

At least, that's how it was for me.

Because the benefits of wearing glasses

Or maybe you can't bring out 100% of your confidence.


"No.3 III BR" ¥80,300 (TAX IN)

"No.5" ¥77,000 (TAX IN)

Nowadays, my glasses, which have 2.0 vision, are like a part of my body and I wear them every day.

After trying various things, I came across something that I would like to introduce to you with confidence.

This season, we will be introducing 2 of the 3 types.

Rings / Glasses / Accessories

Most people put off these things, and I just want clothes.

I said that I would like to buy glasses when I have extra money...

Time always passes before you know it.

I'm not the favorite, so I just hope it looks a little better.

It's better for you not to think about it.

It's not something you can replace all the time, so

I think the wisest choice is to buy something that makes sense and convince yourself.

Items that make you fall in love every time you see them.

To boost your motivation, don't compromise.

-10eyevan (ten eyevan)-

"We started rolling out in 2017.

Hirotaka Nakagawa, the designer of the design team, develops eyewear that embodies purely beautiful design and functionality based on his own aesthetic sense, based on the concept of "beautiful tools."

“Beautiful tools are a collection of beautiful parts.”

Based on this idea, we carefully examined and considered the parts,

It took more than three years to successfully create glasses made of "10 special parts."

This is a line that pursues the highest quality glasses that can be produced today by reviewing every single screw. "

I have introduced this on my blog once before,

10eyevan started with "screw".

Starting with Torx screws that use beta titanium, screws that do not loosen,

The ideal glasses are created using 10 types of parts including these.

Even after using it for a year, the screws still wouldn't loosen, and the temples of the ones I'd been using would become plastic after a few months, which was a problem for someone like me who doesn't like to be bothered.

No need for multiple similar designs,

If I had to say anything, I'd like it if the lenses were a different color.

Black-rimmed, thick-rimmed glasses.

Glasses with thin silver frames.

These two types are what I usually use.

I have a preference for the shape of the lens, but this time I will introduce the following.

I would like you to try NO.3 III BR and NO.5.

NO.3-Ⅲ BR 

It was said to have the thickest rim among the brands,

"BOLD RIM" is a new product updated from "FAT RIM".

Using celluloid, which has a hard texture and unique color and texture,

It is part of the celluloid collection, with attractive details such as parts made from natural materials such as SV925 and shellfish.

While it has a strong presence, its unique texture and appearance make it an even more outstanding product.

It is an icon part

"Shell pad made from natural shellfish"

"β titanium torx screw"

"Titanium hinge"

In addition to "SV925 end tip" etc.

The temple has been newly designed for BOLD RIM, and is a model that combines natural and artificial materials in the best balance.

NO.3-III BR, which expresses a beautiful panto shape with a bold rim, is available in two colors: black and demi.

This time I took pictures with and without glasses, so

Please enjoy watching Sugimura, who is not used to it, becoming more and more desperate for glasses.




cantate "The Band Collar Shirt" ¥49,500 (TAX IN)

For example, a day when you only wear a shirt.

A cap is fine, but it's even better if you wear glasses.

There is also the act of taking off the cap indoors, so

This is even better for those who want to maintain a perfect visual appearance.

I don't need it though.


cantate "Pastman Jacket" ¥66,000 (TAX IN)

cantate "Sulfur Back Satin Safari Jacket" ¥60,500 (TAX IN)

cantate "Sulfur Back Satin M-51 Pants" 52,800 (TAX IN)


cantate "Thermal L/S Shirt" ¥27,500 (TAX IN)

cantate "Assemblage Grange Cardigan" ¥159,500 (TAX IN)


cantate "Assemblage Grange Crew Neck Sweater" ¥137,500 (TAX IN)


Clothes with less black area will look tighter.

To avoid blurring, use a belt or outerwear.

They say you can add black to your shoes, but glasses are another option.

Masculine styling with leather and denim wear and rimmed glasses.

This is the image of "Tomoya Nagase."

Elevate your cool impression with a checked shirt and glasses, or leather and glasses.

This is also a helpful point for me personally.

“Oh no, I overdid my outfit today, but the hat really ruined the atmosphere.”

When I think I'm going to look like an older brother, like wearing flashy clothes with patterns and colored pants,

Another trick is to make it look mild by wearing glasses.


cantate "Sulfur Back Satin Safari Jacket" ¥60,500 (TAX IN)


CLASS "CCDS06UNI C" ¥53,800 (TAX IN)


m's braque "QUILTED MESH REVERSIBLE MA-1" ¥92,400 (TAX IN)


m's braque "EASY PANTS B" ¥42,900 (TAX IN)

A serious element that stands out among the frivolous and casual clothes.

Just try wearing it when it's hard to go out, that's all you need.


NO.5 is a round frame with beautiful lines.

It uses a β-titanium Torx screw in the shape of a hexagram, a shell pad made from natural shellfish, and an SLV925 end tip, and the brand's original 2-curve lens with polarization function is used for the lens. .

For detailed details, I wrote it like an instruction manual in my previous blog, so please take a look at it as a reference.

A collection of beautiful parts.

Please also choose with or without this.

The good thing about this type is that it gives an intelligent impression;

It is a good idea to wear it when you want to make your styling look classy.


cantate "The Shirt" ¥48,400 (TAX IN)

cantate "Hard Twist Satin Suit" ¥363,000 (TAX IN)


cantate "The Shirt" ¥48,400 (TAX IN)

CLASS "CCDS01UNI B" ¥140,800 (TAX IN)

For example, styles using suits and shirts.

The sharp finish is familiar, and in a sense it is inconspicuous and harmonious.

Next, this is also an advantage of this,

If you add black borders to a cap or hat, it will make you look more excited,

It becomes cluttered and noisy.

The photo above is a good example, but it looks heavy.

It's a style that we don't really want to recommend. (I hope you get used to it)

In such a case, instead of the more assertive No. 3, choose this No. 5.

The role of good gear is to create a good balance of strength and weakness.






Sometimes I want to wear both.

If you have such a greedy day, I recommend you to have this one.

Glasses I was not interested in at all.

If you follow this path, you will find that it is truly indispensable now.

I didn't suddenly choose 10eyevan, but

It's not that I like gorgeous designs, but I like them to blend in without interfering with my clothes.

I am attracted to the way the individuality of these clothes shines,

It's only been in the past year that I replaced the black-rimmed, silver one I had with a new one.

Even after a year, the screws haven't loosened and I often put it on my head and drop it.

Durability is also very important when choosing.

By far the best quality in the world.

If you buy a lot of things and end up here,

I came to the conclusion that it would be better to take a shortcut from the beginning.

My life changed when I met you.

I'm exaggerating, but this is serious.

Glasses have destructive power depending on how they are used.

As mentioned above, the first one is really important.

There was a time when I went to buy it and then a friend recommended it to me, so I bought it.

I don't usually think about it, but it looks good on me! That's what I thought.

From there it's a swamp.

Find a pair of glasses, try them on, and if they look good on you, buy them.

Please let us be in charge of such an important first step.

I think that along with the glasses, I can also give you "confidence".

*10eyevan is only sold in stores.

*For details, please contact us from the online store product page.


cliché Kinoshita

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