Skip to main content

Fashion begins with imitation.


cliché is a cliché.

That's what this store is for.

want to go on a trip.

Santa Claus is in a hurry.

The future standard.

Brown, the best.


This is Kinoshita from cliché.

It's a world where you don't understand that clothes change over time until you take care of them and wear them for a long time.

Whether or not it lasts long depends on how well you care for it.

But a minimum level of quality is required.

Some of the used clothes that are on the market now are in good condition, while others are in tatters (who wouldn't want to wear them?).

The ones that have remained so far are of high quality and I think they will remain.

Sometimes someone repairs it, making it one-of-a-kind.

And there are times when we find it so romantic that we end up buying it.

If someone asked you why you buy used clothes, what would you say?

There are designs I've never seen before, I like old things, I like tattered things.

Maybe it's because it's rare, or people in the same industry want to sample it.

But the most common reason is that they don't have the money or it's cheap.

I also like second-hand clothes. Of course I'll go to the thrift store.

However, as a salesperson selling new products, I am half dissing.

Well, this time too, I'm going to talk about clothes at length.

The theme is "grunge".

Grunge is a word that refers to the style of rock from the 1980s and 1990s.

Sometimes it is also used as fashion, and the first thing that comes to mind is the legendary musician that everyone knows.

NIRVANA's "Kurt Donald Cobain".

Every man has admired him at least once, and even if he doesn't, he has imitated him at some point.

I think I started to get a little excited about it, thinking it was grunge.

When I was in college, I was in a light music club, so everyone admired NIRVANA, Black Sabath, Sonic Youth, and Red Hot Chili Peppers, and formed a copy band.

Come to think of it, Shin-kun, a senior member of KNOCK OUT, appeared in tattered denim, long hair, a cardigan, and a flannel shirt, and he said that he was attracted to him... (*This is the homecoming club)

That's the kind of existence and culture that I still admire even after several decades. The color remains strong.

The stories have been passed down for a long time, and as a result of being familiar to many people and circulating in large numbers, the clothes and fashion they wore have come to be considered standard.

However, despite their glamorous and glamorous impression, the artists themselves felt conflicted about the fact that they were living on their own as a commercial and trendy group at the time.

He says he didn't think much of it.

Maybe she liked tattered clothes.

Honestly, it's cool.

But if you were to ask if they liked wearing it all the time, it would depend on their birth, upbringing, etc.

I think the reason can be summed up as simply because they didn't have the money.

As a result of growing attached to it and continuing to use it, it began to fall apart.

Their style is all about self-expression and being who they are.

It's just business as usual.

He happened to be playing rock music in that style, and he was questioning society.

I was just rocking it as usual.

We want you to be attached to each piece of clothing, take care of it, and use it for a long time.

I think there may be something in common with our business.

Pursue what you love, believe in yourself, and keep doing it.

Even if you are about to go shaky, someone close to you will correct your course.

But he couldn't take it anymore and committed suicide with a shotgun at the young age of 27.

It seems that verification is still coming out as to whether it was really suicide, but that is the most likely story.

Honestly, it's quite painful and difficult, but I don't flatter myself.

I admire the combination of what he says and what he does. There's no lie there.

There are many famous quotes, but I liked this one.

"It's better to burn out than fade away."

=I would rather burn out than gradually disappear.

We have no right to express our thoughts until we know all the answers.

With that in mind, I created this item.


"Stupid Border Inspired by Kurt"



¥132,000 (TAX IN)

We have created a crew neck as a new version of the "Stupid Shaggy Cardigan" that has been available for two seasons.

The color is available in one size and is available only in "KURT", which uses that color scheme.

If you trace the origin, you won't know who made it or what brand it is.

This mohair crew neck is made of red and black with a thick pitch, probably made by SEARS, TOWN CRAFT, or someone else.

His clothes, which are damaged and tattered in many places, are his second most iconic item after his cardigan. It has still influenced many designers.

However, when it comes to items from that era, even if you make them to the best of your ability, the hair will fall off or break easily.

Not suitable for modern clothing.

However, it is not cool to make it with chemical fibers.

The image was created with the keywords of being able to wear it for a long time and becoming attached to it.

Like the cardigan, it is finished with a ridiculous composition of 55% mohair/45% silk, and does not use any of the chemical fibers that are normally used in mohair knits.

From the beginning, the long bristles are used to scratch the brushed hair, but each time you wear it or brush it, the bristles become more glossy.

You can enjoy the texture as if it were growing.

In addition, the hair does not fall out easily and reduces the stress caused by adhesion to clothing.

It eliminates the stress that often occurs with mohair, and although it is a crude item, it has a very elegant look.

But it's not damaged, it's not grunge.

So, there's no meaning in saying that this item is beautiful and durable, right? You may have such an opinion.

However, the more you wear it for a long time, the more its texture will improve, and you will definitely have clothes that will stay with you for a long time.

After a few decades, if it starts to show signs of damage due to aging, you can just tear it apart.

(Mr. Matsushima seems to have torn it last night.)

From there, I think you can think of it as grunge.

As I said at the beginning,

It's a world where you don't understand that clothes change over time until you take care of them and wear them for a long time.

Whether or not it lasts long depends on how well you care for it, but a minimum level of quality is necessary.

A world in which good things can be seen for a long time is the coolest, and the beauty of natural fibers is also the best.

We have a romantic feeling about things that have been passed down over a long period of time.

Who was wearing it, and who did the repairs and damage?

Isn't that what clothes should really be?

Wearing: 175cm

Wearing: 168cm

It comes in one size and is loosely finished, and there is actually a trick to the pitch width.

When I look at past photos, the borders around the shoulders are thicker, then thinner below, and then thicker again.

Who came up with such an incomprehensible design?

Is it really for costumes?

For most people, fashion begins by imitating someone else.

But even if you just imitate it, you won't be able to surpass the original.

Even if I had no intention of exceeding it,

If it ends up being just an imitation, it won't make any sense.

As in the line I wrote earlier, I think that's what Kurt himself wanted to say.

It's a commercial, flimsy trend that jumps on the bandwagon.

Even more so, in a world where information is constantly flowing around, I can only see a future in which things will become even more so.

Buyer is good. It's not the buyer's fault.

As sellers, we must keep this in mind.

That's how I felt through "Grunge."

"grunge is dead"

Kurt sarcastically commented on the flimsy trend.

T-shirts that appeared in the media were printed in rickety fonts .

I believe that if there are clothes like this, fashion will continue.

It's not easy and it's stupid.

But someone has to do it.

cantate's clothes teach us many things through culture.

"It's better to burn out than fade away."

=I would rather burn out than gradually disappear.

There's no point unless you burn out.

There's no point if you don't stick to it.

I'm not trying to force it on everyone, but I'd be happy if you could get it across.

Come to think of it, I thought he died at the age of 27, and today I turned 28.

Cart is cool....

*This product will be on sale at stores/online stores from 12:00 on Saturday, November 12th.



cliché kinoshita

Your Cart

Your cart is currently empty.
Click here to continue shopping.
Thanks for contacting us! We'll get back to you shortly. Thanks for subscribing Thanks! We will notify you when it becomes available! The max number of items have already been added There is only one item left to add to the cart There are only [num_items] items left to add to the cart