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cliché is a cliché.

That's what this store is for.

want to go on a trip.

Santa Claus is in a hurry.

The future standard.

Brown, the best.


This is Kinoshita from cliché.

A brand that I have been interested in has arrived.

Normally I would have more words than usual, but this time I would like to introduce "PORTRAITE" which is full of photos.

The day of the shoot was sunny and the conditions were perfect, with warm blue skies, greenery, and sunlight that perfectly matched the autumn air.

The quality of photos depends on the weather on the day of shooting.

Of course, I only want to photograph the products in sunlight, and on rainy days my clothes get wet, so I take them under a roof or indoors.

If everything is aligned, the clothes will stand out and look even better.It is the equation of weather + clothes.

But PORTRAITE clothes fit in well.

Weather = clothes. An image that is two sides of the same coin.


An outerwear brand made in India titled "Made in Spice Country."

Available only in the fall and winter, the item lineup is reminiscent of classic British hunting wear, and is released every season with minor changes to the fabric etc.

I have known the brand for a long time, but it is also a label planned by Silver and Gold.

Around February of this year, I saw the actual item at Silver and Gold in Osaka and was about to buy the vest, but the bespoke barbarian caught my eye and I ended up not buying it.

That's why I ordered it this time. lol

Although there are not many models, this is an item lineup that will brighten up your fall and winter seasons.

Of course, it has a wide range of seasons and is ready to use.

・Over vest

・Short jacket

・Long coat

・Hooded coat

Available in 3 materials: black canvas, khaki twill, and black watch corduroy.

The availability varies depending on the model, but we have almost a full lineup available to give you a classic and retro feel.

"Over Vest"

¥28,600 (TAX IN)

First of all, I was personally interested in an overvest that can be worn over a coat.

It is not a seasonal fabric, but can be used all seasons.

I thought there was no such convenient item, so I ordered all the colors.

There are 4 pockets on both sides on the front, and the corduroy is exposed when the collar is turned up.

The detailed gimmicks are also attractive.

"Classic Field Jacket Short"

¥33,000 (TAX IN)

A short type with sleeves based on a vest.

The raglan design gives it a spacious feel and a boxy silhouette.

I found a nice haori that can be used from now on.

"Hooded Coat"

¥39,600 (TAX IN)

This season's new hooded coat is mid-length.

It has large pockets, making it an easy-to-wear outerwear that you can go out with empty-handed.

It looks like an anorak, both earthy and classy.

This is common to all items, but depending on how you wear them, they can be worn in many different genres.

"Ex Long Coat"

¥49,500 (TAX IN)

The long coat is quite large.

Since it has a hunting motif, it has high-spec details with many pockets.

While maintaining the permanent features such as the drawcord and chin strap at the waist and hem, the classic plaid pattern on the lining, and the corduroy on the collar,

In order to create an outerwear that is suitable for everyday life, the material is not waxed cotton, but has a finish that can be used for daily use.

The overall size is loose, so it is easy to choose an inner layer and can be used for a variety of purposes.

Although the size is limited depending on the item,

Available in M ​​and L, so M is the perfect size and L is the oversized one.

Please choose according to your preference.


cantate "Fluffy Parka" ¥51,700 (TAX IN)

cantate "Denim Flare Trousers" ¥49,500 (TAX IN)


cliché 0001 "BDU JACKET SET UP (wear only jacket)" ¥77,000 (TAX IN)

CLASS "CCCA15UNI A" ¥80,300 (TAX IN)


CLASS "CCCA14UNI A" ¥63,800 (TAX IN)

cantate "Regular Chino Trousers" ¥42,900 (TAX IN)


cantate "Regular Chino Trousers" ¥42,900 (TAX IN)


cantate "Turtle Neck L/S Shirt" ¥25,300 (TAX IN)

cantate "Denim Flare Trousers" ¥49,500 (TAX IN)


cantate "Traveler Bag" ¥154,000 (TAX IN)

cantate "Regular Chino Trousers" ¥42,900 (TAX IN)

10eyavan "NO.6 3FR" ¥79,200 (TAX IN)


cliché 0001 "BDU JACKET SET UP (wearing pants only)" ¥77,000 (TAX IN)

Outerwear that can be worn by all ages and has many benefits, such as modern details and easy care, while still maintaining an authentic feel.

I think it's attractive that it has a mature look that can be added as a detour to your favorite outerwear.

A portrait is a photograph of a person.

Refers to photos that emphasize the person by blurring the background.

What makes the photos stand out is the skill of the photographer, and the natural lighting that creates a more emotional atmosphere, such as the setting sun and sunlight filtering through the trees, through the skillful use of light, shadow, and greenery against the inorganic background.

No matter how good something is, depending on the technology and the weather, it can look good or bad.

On the other hand, depending on its location and conditions, it can become extremely attractive.

"PORTRAITE" reminds us of that scene, brings out the person, and becomes like greenery that colors our daily life.

It may be an exaggeration to say that the weather and the weather are two sides of the same coin, but clothing that always enriches the soul is just as good as the good weather.

This is a story about when I went to Silver and Gold for a preview of cantate, but it was a rare and valuable experience for me, who is also a salesperson, to stand at the front of another store.

On the one hand, I was looking forward to it, but on the other hand, it was a store I didn't know about (I had never been to one before), so even though I was always scared, I was a little more scared.

But that wasn't the case at all, and they still come to visit our store and always like our posts. Everyone mentioned me when the store opened.

Both as comrades and friends who are working hard to liven up the clothing industry,

Clothes are warm and inclusive, just like the staff members.

Be human and value connections with people.

I would be happy if someone like me could wear it.

Anyway, it fits Yoyogi really well. .



cliché kinoshita

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