Skip to main content

The reason I wear a hat.


It's not that I like sweatshirts.

The best new definition.

white jumpsuit.

Genre called summer cashmere.

devil single riders

A good man who drips with water.

A sexy guy.


This is Sugimura from cliché.

I moved the other day.

We made it through without any major accidents, but we ended up carrying a lot of luggage.

There are 15 cardboard boxes, most of which are clothes.

Among them, 3 packings are hats such as caps and hats.

Are people who have a lot of sneakers a centipede? There are cases where I hear this, but it's really just the head version of that.

Hats have become an indispensable item for styling, so much so that we sometimes find ourselves wearing them unconsciously.

something important,

I feel like I'm forgetting something embarrassing, like I'm not wearing panties.

Lately, I've been intentionally avoiding wearing hats.

I had never thought about why people wear hats.

At this time of year, you can protect yourself from the cold, look fashionable, and look good-looking.

However, the voice in my heart is

Because it's easy. It boils down to this.

A styling organizer that can save you time and make your busy morning hours easier.

Comfort is important, but even though it's an item I love, the reason I wear it is because it's comfortable...

hat is crying

The same goes for headwear lovers like me who wear hats, and challengers who want to try something different since it's spring.

Even if it's a small thing, find out the reason for the overlap and then adjust it.

Nine Tailor

"Lacking Tam Beret"

¥8,800 (TAX IN)

Nine Tailor

"Wattle Hat"

¥16,500 (TAX IN)

Type 2 of Nine Tailor.

I've worn a lot of different hats, but this brand is the one for hats and berets.

The silhouette is excellent. All you really need to do is cover it.

In terms of care, it can be washed with water, the surface is coated to show off the silhouette, and the shape it takes when worn is wonderful.

The perfection of the silhouette alone is more than enough reason to wear it.

Tam beret made of cotton/polyester/linen fabric.

The beret has a raised opening at the top, making it easy to shape the beret due to its large gusset. The fitting part around the head is wide, so you can feel safe wearing it.


refomed "WRIST WIDE SHIRT -OFF-" ¥28,380 (TAX IN)

cantate "Sulfur dye Pants" ¥55,000 (TAX IN)


is-ness "TRACK JACKET" ¥41,800 (TAX IN)

Its distinctive feature is its appearance.

Amiami is light and refreshing, making it easy for both the wearer and the viewer to experience spring and summer.

I've already changed my clothes. So much so that I can send it from my hat.

At the current temperature, I don't feel uncomfortable wearing a coat, and I don't have any problems being outside in just a sweatshirt during the day.

When it comes to clothes, it's probably difficult to express a sense of the season in areas other than color and material.


cantate "Stupid Border Inspired by Kurt" ¥132,000 (TAX IN)

cantate "Denim 1955 Trousers" ¥42,900 (TAX IN)


cantate "Mods Sleeve Shirt" ¥55,000 (TAX IN)

m's braque "HALF SLEEVES JUMP SUIT" ¥68,200 (TAX IN)

I still want to keep my autumn/winter knitwear warm and warm!

I bought some spring/summer wear, so I want to get accessories to go with it!

This beret will adjust the temperature to suit your appearance, just as you desire.

Hats made of knit have the impression that they are fluffy and tend to lose their shape.

Nine Tailor's beret has a coating process on the surface to increase the cohesion and hardness of the fabric.

An unbreakable silhouette + a sense of the season that can be seen at a glance

That's why I choose this beret.

A hat with embroidered geometric patterns.

French linen fabric feels dry and durable.

By washing the product with water, the embroidery pattern stands out and gives it a tasteful look.

I thought it would be a strong pattern, but the good thing about it is that it can be easily covered.

And it goes perfectly with the currently recommended GREEN color at cliché.

It also goes well with the OLIVE colors that I have been recommending since fall and winter.

= Excellent compatibility with green colors.

Beef bowl with red ginger lol


cantate "Buffalo Check Overshirt" ¥82,500 (TAX IN)

cantate "The Shirt" ¥48,400 (TAX IN)


cantate "Postman Jacket" ¥66,000 (TAX IN)


cantate "T Shirt" ¥20,900 (TAX IN)


cantate "Anorak Parka -TYPE D-2-" ¥77,000 (TAX IN)

cantate "Thermal L/S Shirt" ¥27,500 (TAX IN)

refomed "OLD MAN TRACK PANTS" ¥28,600 (TAX IN)


m's braque "QUILTED MESH REVERSIBLE MA-1" ¥92,400 (TAX IN)

cantate "Mods Sleeve Shirt" ¥55,000 (TAX IN)

cantate "Denim 1955 Trousers" ¥42,900 (TAX IN)

Kinoshita and I have always liked green colors.

Even though I didn't consciously put the combinations together, the 4 stylings were completed before I knew it.

Of course, there is no obligation to match it to GREEN.

However, this season's cliché is proposing a wide range of colored items, and the degree of matching with each color has already been tested and proven.



Color matching brings out the charm of this hat to its fullest.

By the way, the color green can be seen quite often outside of stores.

I saw it on people walking around town, in Yoyogi Park, and at the station near where I moved. People who wear green clothes stand out.

This is no longer a cliché trend, but a popular color trend.

I think many people already have it, but for those who don't, I highly recommend it.

No matter how trivial it may be, styling is more fun when there is a reason for it.

A scene from a while ago at a store.

I witnessed the moment when a man who doesn't often wear hats bought his first beret.

I was torn between BEIGE and PINK x BEIGE, but I bought the flashy PINK x BEIGE color.

The reason is that it suits my character. Styling-wise, PINK x BEIGE allows for more combinations, so there is a meaning behind the combination.

This is what it means.

You may be missing out on such wonderful options without realizing it.

Wearing a hat for no reason will drastically lower your sense of fashion.

If you wear a hat for a reason, styling it will take you somewhere wonderful.

If you're going to wear it, try finding a reason.


cliché Sugimura

Your Cart

Your cart is currently empty.
Click here to continue shopping.
Thanks for contacting us! We'll get back to you shortly. Thanks for subscribing Thanks! We will notify you when it becomes available! The max number of items have already been added There is only one item left to add to the cart There are only [num_items] items left to add to the cart