Skip to main content

I went back to being a child.


About denim

About military.

About the bellows series.

About denim shirts.

About knitting.


This is Kinoshita from cliché.

Starting this weekend, April 22nd (Friday), we will be holding the second pop-up, following the previous refomed event.

Maybe it's always the case, but my personal ideology becomes stronger.

I'd like to apologize in advance.

Sorry, ROTOL! !

I have known the ROTOL team since my previous job.

However, as I moved away from the store that carried the product, I was unable to communicate as much as I wanted. .

We returned to the store towards the end, and I think we became much closer there.

There were also special orders. It was the best.

Having just moved to Tokyo, I didn't know about other brands, even though I seemed to know about them.

I'm even more ignorant when it comes to "cool" brands based in Tokyo.

I've always had a complex about coming from the countryside,

In fact, it's not going away yet. (I guess that's enough...)

Back then, it was more like potatoes, so

The first friends I made in Tokyo were already used to the city and were doing well.

By the way, I was called a virgin. .

Because my friends were wearing ROTOL.

It had just the right amount of charm and had a certain urban feel to it.

After that, I became involved with ROTOL at the store,

I learned more about the brand, and before I knew it, I was buying quite a lot.

I wonder what it is.

If I were to put it into words, it might be close to "admiration."

From there, I got to know more about the ROTOL brand.

The first time I met him was not with Mr. Ohino, the designer.

Yuji is also currently working as a stylist.

Have you run a business before? I don't know the details, but I went to the thrift store and met him there in person.

Honestly, I was so scared.

It was a long time ago, so I remember having drinks and playing cards there.

I talked to him a while ago and he didn't remember, but that's it.

Because of that, we are a little closer now.

That's what I think. I'm genuinely happy.

Afterwards, at the exhibition, I met Mr. Ohino for the first time in a while. There was a long period of time when I couldn't go to exhibitions.

It's true that it was difficult for me to do that because I have a strong sense of ``me.''

Also, at the beginning, I was really scared...

But they look me in the eye and talk to me, and even though we are far apart in age, they treat me face to face.

Because it's work. That stance is everywhere.

But that's not how I feel about the ROTOL team.

It's been a long time, but that's what I felt.

ROTOL is more of a brand than an expression.

A kind of team or community made up of people who come together.

It's warm and feels like a hometown.

I really like this look.

This is also what I felt, so I hope you don't mind if possible.

I can't read the genre. Of course it's a compliment.

Is it the street? That's not right. I still don't know.

However, when I see people I meet at exhibitions, people who actually sell products, and people who wear them on the street,

The truth is that it's really wide-ranging. I do a wide variety of jobs,

It also covers a wide range of people, types, and ages.

I feel like I could feel that mindset from the look as well.

Children are having fun with buildings, the sea, and mountains in the background.

Get covered in mud and fly through the air.

Playing bubbles and eating sweets.

Flying in the sky or lying on the sea surface are things I want to try.

Many of the clothes we wear are too big,

The model's clothes are more baggy.

It's like wearing your father's clothes because you admire being an adult.

No matter what you say, it's just my subjective opinion,

I think I felt the longings and dreams I had as a child, and the innocence that comes with being a child.

The same is true when looking at the item lineup.

As I looked at the clothes, thinking about these things as if I was drunk with myself,

I naturally feel excited, as if I'm dreaming.

Clothes have great power.

It's just clothes, but through them you can get to know many people and learn many things.

Everyone feels differently, so I'll leave it up to you.

Now that I'm involved, I want to dig deeper and read more about it.

There are quite a few short sleeves and shorts,

When I contacted Ohino-san earlier,

I'll put it in for now! He said.

I'm actually happy.

Yes, I can't wait for summer! ! lol

I'll talk about clothes the day after tomorrow. .


cliché Kinoshita

Your Cart

Your cart is currently empty.
Click here to continue shopping.
Thanks for contacting us! We'll get back to you shortly. Thanks for subscribing Thanks! We will notify you when it becomes available! The max number of items have already been added There is only one item left to add to the cart There are only [num_items] items left to add to the cart