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I don't need down jackets this year.


This is a modernized MA-1.

Thank you for your help this year.

"Because it's more interesting that way."

What exactly is Fine?

It feels like I'm watching a full-length movie.



"I don't need any downs this year."

Winter is coming even as we say things like that.

Although it's still warm, winter is coming.

Even if people are making a fuss about it being a warm winter,

Around December, everyone


That's what you're saying, right?

I often hear that heavy outerwear is not necessary this year.

Unfortunately, that's definitely not the case.

That means medium clothing and pants that don't go all the way down.

Aren't you just telling yourself to buy small items?

So, is that me?


This is Kinoshita from cliché.

"I don't have any down."

I used to say so until a few years ago, but I finally got my hands on it two years ago.

The reason I didn't have it was

I like wearing layers, and if I end up wearing down,

This is because they are worried that they will stop being fashionable.

It's not that it's not fashionable to wear down, but

I was worried that it would take away from the meaning of wearing clothes.

I finished by wearing a down jacket over a T-shirt, and finished by wearing it over a sweatshirt.

The good thing is that it has high heat retention and is comfortable.

I felt like I was neglecting how to dress well.

At my previous job, the store was full of down jackets, and I wore them all the time for photo shoots.

Although I thought it was a good idea, I maintained the spirit of not wanting to buy it.

Events and climate that make it impossible to say such things,

The moment when you absolutely have to bring one,

I come across moments where I wish I had that.

For someone like me who wants to participate in activities such as camping, having one outfit is an absolute must.

So, what is the meaning of wearing my clothes, if you buy them according to the concept?

Is it old clothes? Is it new? Is it more about gimmicks or more about heat retention?

Then, when I was holding my head,

A helping hand from my father in Tokyo, Mr. Kinoshita of is-ness.

is-ness was selected as the memorable first and last down jacket.



¥97,900 (TAX IN) 

A down series that enlivens every season with collaborations.

This time it is a double name with the well-known "NANGA".

NANGA is a company that produces bedding and clothing mainly for outdoor use.

I am also someone who has been saved by a down sleeping bag many times under the cold skies deep in the mountains.

Comes with a golden ticket guarantee. It's super warm.

Playful and authentic outdoor style that is typical of is-ness.

The down jacket is so luxurious that you wonder if it's okay to be together like this.

For example,

Is it as luxurious as a serious battle between Raoh and Goku?

By the way, I was thinking of writing about Raoh and Yujiro Hanma.

When I looked it up, it said that Yujiro Hanma loses by instant kill, so I changed it. lol

The fabric is completely custom-made, and the down uses 700 fill power.

Designed to fit inside a bag with a large mesh pocket inside.

By attaching a harness, you can simply take off your sleeves when it's hot.

There is a zip and adjuster on the side that looks like a slit.

Since it has a zip,

The cleverness of placing two adjusters on the front and side hems.

The hood is high and has adjusters as well.

The sleeves have Velcro and the pockets also have zips.

The gimmicks that we have included are as follows.

It can even be considered an overspec model that can handle even snowy mountains.

If it weren't for the "is-ness", it would have ended up being just an orthodox school, but

Two tops who are famous for their extremes join hands with each other,

I think it will be the best item for many people.

Of course, don't forget about water resistance and water repellency.

Since it is made of ripstop nylon, the fabric itself is highly durable.

Wearing size: M (175cm)


cantate "Turtle Neck L/S Shirt" ¥27,500 (TAX IN)

cliché "EX WIDE TROUSERS" ¥30,800 (TAX IN)

There were four colors available,

Available in three colors: turquoise, green, and black with only brown removed.

Personally, I like turquoise,

If you choose the first item, black is safe.

Wearing size: M (168cm)


cantate "Garment Dye Crew Neck Pullover" ¥55,000 (TAX IN)

But don't you think it's acceptable to be flashy with down jackets?

The one I chose was bright khaki,

Surprisingly, I can wear it without choosing any combination.

Thinking about styling is secondary.

I think this is also the inclusiveness of down.

Why not take the plunge and choose turquoise here?

Wearing size: L (175cm)


cantate "Garment Dye Crew Neck Pullover" ¥55,000 (TAX IN)

cantate "Garment Dye Pants" ¥55,000 (TAX IN)

Green is a fairly deep color, so it doesn't stand out.

An excellent color that adds depth to your styling.

Bright Dark.

For those who can't choose because they don't want to throw away either, we recommend green.

If you have any questions, please feel free to ask! Let's worry together.



¥79,200 (TAX IN)

Next, we will introduce one more item.

This is honestly what I would have wanted if I didn't have down...

Each type of down has a different color, so

Please choose according to your lifestyle.

ROTOL's down is short length.

The design is packed, but the minimum necessary details have been devised.

Although it is not obvious from the surface, it is a relatively compact type of down,

The front V-shaped pocket is divided into two parts, top and bottom.

The zipper is also hidden by the Hiyoku style, giving it an anonymous feel.

The other color DOLLER sold out with cult-like speed,

The color was definitely nice, so I understand how you feel.

But I think NAVY is also super good.

Designer: Just like Mr. Ohino likes Ralph Lauren,

The Stars and Stripes colors of navy and red create a traditional aura.

When I tried to open the zip, I saw red.

The zipper tape and sleeve adjusters are off-white.

Some people say that if it was only navy, it would be better if there was no red.

In that case, you should consider other brands.

There's a part of me that has to be this color.

It goes well with shirts and tied ups.

On the other hand, wide pants and tech shoes,

It goes well with street style such as a cap.

“Down can be worn with appropriate styling”

Going the exact opposite of that idea,

Rather, it is a down jacket that allows the wearer to style it properly.

Not only does it keep you warm, but the design that covers your neck when closed is also cool.

Down that allows you to enjoy a layered style,

I think it's hard to find.

Wearing size: 3 (175cm)


m's braque "W4B COMFORT LOOSEN JACKET" ¥96,800 (TAX IN)

Nine Tailor "Kauri Watch" ¥9,900 (TAX IN)


cantate "Traveler Bag" ¥198,000 (TAX IN)

Wearing size: 2 (168cm)


cliché "EX WIDE TROUSERS" ¥30,800 (TAX IN)

cantate "Kinchaku Bag" ¥66,000 (TAX IN)

As I wrote earlier, it is a two-pronged combination.

No matter which one you prefer, no matter the lineage of clothes changes,

They will be on the front lines fighting through the winter together.



¥96,800 (TAX IN)

Lastly, let me introduce you to one more item.

refomed down creates an outdoor, rough atmosphere,

It has a classic atmosphere.

The colors are vibrant and the 60/40 cloth gives it a mountain feel.

By carefully incorporating the form and design that symbolize the brand,

A relatively compact down jacket that can be worn around town.

The neck is low and has a stripped-down design with no hood.

Large patch pockets and familiar drawstring pockets stand out,

Inside the pockets are fleece and hand warmers.

There were two colors available, brown and orange.

I ordered only orange because it was a flashy color anyway.

Another thing that attracted me to it was that it gave me a sense of nostalgia.

The biggest appeal is the sense of permanence that allows you to wear it for a long time without straining your shoulders.

Wearing size: 3 (175cm)


cantate "Turtle Neck L/S Shirt" ¥27,500 (TAX IN)

cantate "Demim Flare Trousers" ¥40,700 (TAX IN)

10eyevan "NO.3 III BR" ¥80,300 (TAX IN)

Wearing size: 2 (168cm)


cantate "Ombre Check Over Shirt" ¥93,500 (TAX IN)

The styling incorporates an outdoor feel throughout.

You can keep it calm with denim and dress shoes, and make the most of the color.

Try adding green even if it's a flashy color,

It's also fun to blend it in with the multi-colored check on the inner layer.

Don't hold back just because it's orange.

Despite what he looks like, he is a very generous person.

This concludes our introduction to all the down products available at cliché.

Are you saying that I don't need to go down just yet?

Everyone has forgotten how cold winter really is.

At home, I am wrapped in a blanket and cannot get out of bed in the morning.

There are times when you fall asleep under the kotatsu and have to rush out of the house the next morning.

My hands are stiff and typing on my PC is slow,

No matter how much I moisturize my skin, it's extremely dry and always flaky.

It may still be warm now, but all of this is due to the cold winter weather.

You're just being irritated!

Don't underestimate winter.

What would you do if you went on a date with a woman you thought you could date, but she came wearing scantily clad clothing?

What if you didn't wear any outerwear and instead just wore a light coat?

I don't have any clothes to lend. Because I'm freezing.

It's the difference between being a gentleman and being a non-gentleman.

Because of that, I couldn't get any winning points,

My heart trembles just thinking about what would happen if the results were bad.

Moreover, there is nothing I can do to save myself from being so cold in my thin clothes.

The fish I missed were huge.

If you're going to regret it, do something about it from the beginning.

Even if the result remains the same,

The fish I missed were huge.

Maybe it's because I'm not prepared enough to feel that way.

Always be prepared for those 15 minutes you never know will come.

That's the secret to surviving a warm winter.

Do you still keep saying, "I don't need a down jacket"?



cliché Kinoshita

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