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"Because it's more interesting that way."


Aging Man.

RIER that may only be cliché.

This is a modernized MA-1.

Hey Sugimura, you got it... Is that you? lol

A sloppy jacket.

Thank you for your help this year.

Made in Spice Country.


This is Kinoshita from cliché.

I was waiting for it to get cold, and I was a total devil.


To wear a wool shirt jacket,

I had to force myself to adjust my underwear by wearing it as a tank top.


The good thing is that the nights are getting cooler.

My brain thinks it's okay to layer thin clothes, so I wear thick clothes.


It's finally the season to wear sweaters,

On days when I don't wear anything fancy, I just wear a knit.

Find the seasonal loophole,

So I keep putting down the clothes I bought.

After all, there are so many that I can't decide what to wear...

I seriously bought too much this year. Sweat

Since Yoyogi Park is right in front of us, Running Man wears short sleeves.

During the day, both foreigners and Japanese wear short sleeves.

It's true that there are some hot days,

Some people find it difficult to wear a jacket.

I understand. But it's a waste.

At the very least, put a jacket in your bag and summon it when it gets cold at night.

I think the disadvantage of this period is that the amount of luggage increases.

Let me introduce you to a sweater that will keep you comfortable throughout the day.

Made with last year's Cotton Alashan Cashmere,

The grunge sweater is still fresh in my memory, but this time it's the winter version.

Made to order. "100% cashmere" grunge sweater.


"Pure Cashmere Grunge Sweater"

¥165,000 (TAX IN)

There is a 100% cashmere sweater inline.

That alone was enough to cheer me up, but

"I'll cause damage."

The first piece was created by punching holes in the finest cashmere.

This is a cliché Exclusive product.

I tend to think that it will cause damage, but...

A sweater that goes one step further, typical of cantate, which never compromises in anything it does.

Well, it's a big hit.

In addition to the special feeling of being damaged, the texture is really harsh.

Do you remember the baby cashmere Granny Sweater we released earlier?

Made of 100% baby oak, it has a fluffy and soft feel that you have never felt before.

On the other hand, if I were to compare this yarn to an adult version of baby cashmere. In other words, it's an adult.

Whether it's a baby or an adult, it's difficult, isn't it?

When asked what cashmere is in the first place,

It may be difficult to give a quick answer.

How is it different from wool? Do you mean good wool?

So, what is cashmere? Let's start with a review.

First of all, wool is hair.

For us humans, it refers to body hair such as hair and beard.

Just like us, the hair is cut with clippers.

The visible hair of cashmere goats is hard and does not have the texture of cashmere.

It is removed by stroking it over and over again with a combing brush.

If we compare this to us, it is downy hair.

This refers to the fluffy hair on your brush.

It is more delicate and thinner than wool.

The cashmere from Mongolia is

Next comes washing, but that's all Chinese work.

After that, it will be exported and managed in Japan.

There are only two major manufacturers in the world that sell high-quality cashmere.

Of course there are many others, but when it comes to cantate products, there are only two companies.

First of all, the amounts are different, so

It goes without saying that the higher the price, the better, and there will be a big difference in the quality of the raw wool.

After that, you will have to manage it by dyeing it.

Even if it is the same raw wool,

It seems that management from this point on will make a huge difference.

Even though it is simply dyed, is it dyed quickly at high temperatures?

Is it dyed slowly and carefully at low temperatures?

That alone makes a huge difference in the load placed on the fibers.

The cashmere we are using this time is from Toyo Boseki Kogyo, the overwhelming king of cashmere.

The dyeing process is of course the latter.

Starting with low-temperature dyeing technology,

We do not use any chemical fabric softeners.

Dyeing and incredibly even spinning without damaging the cashmere.

No matter which way you look at it, it's probably the best in the world.

I said I was hungry and wanted to eat right away.

Is it better to heat food all at once over high heat for efficiency?

Food cooked slowly and slowly,

Is it better to make fine adjustments with various seasonings to get closer to the texture of the taste?

...That's already decided, no need to ask.

Next, regarding the feel of cashmere,

One of the reasons is the thinness of the fibers.

In addition, scale protrusions are sparse and small.

Scales are scale-like things on the surface of hair.

It also plays a role in repelling water, which is also found in our hair.

As this increases, the burden on the skin also increases,

The smaller the size, the better, and you can avoid allergies.

Finally, the oil.

Because it covers the surface of the fiber, it is smooth and

This creates a unique soft texture.

Good cashmere has so many benefits.

Now, regarding the main topic, how to spend your time from now on,

I will tell you that cashmere has excellent heat retention and moisture retention properties.

The keywords are air and thermal conductivity.

As mentioned above, compared to mohair, wool, etc., cashmere is

It is characterized by very thin fibers.

Also, although the number is smaller compared to wool,

Each fiber has curls called crimps,

The texture created by intertwining the crimps is

This means that it contains a lot of air, which has low thermal conductivity.

The knits made in this way block out the outside air and suppress heat radiation.

Yet it feels light because it's soft.

This is what makes the warmth and texture of cashmere so special.

(It's originally a light and loose sweater. Just don't wear it.)

The scale that I introduced earlier also plays a further role here,

As the scale opens and closes to take in and expel moisture from the air,

It is also said to adjust the temperature to a comfortable level.

The appeal of 100% natural fiber and high-quality cashmere.

That's why it won't be too hot to wear it this time of year.

I think it's just right, and it's best to wear it with a T-shirt.

Once you touch it, you'll be addicted.

I think once you know this charm, you won't be able to leave.

This is a different thread from the "Assemblage Grunge" series that was released in 23SS.

Same shape, one size, slightly loose.

There is no tension at the cuffs or hem, creating a relaxed atmosphere.

It has a design that won't sag even when layered.

The damage design is

Since the hole is knitted as an imitation assuming the set damage hole,

It seems that even if it is caught, it will not spread unless there is a serious problem.

(Mr. Matsushima often plays with his fingers in the holes...)

It's cute even if you put colorful things on your innerwear and show off.

In terms of breathability, it can also be difficult to get hot.

The only color available is GRAY, but there is a dark CHARCOAL GRAY and a thin LIGHT GRAY.

You can use it like a heather gray sweatshirt, so

I think it's a color that everyone is familiar with.

burgundy or beige

Pairing it with brown would look modern and cool. .


cantate "British Leather Jacket" ¥660,000 (TAX IN)

cantate "Fine Corduroy Trousers" ¥55,000 (TAX IN)

Styling it with the leather jacket that arrived the other day,

I don't often come across this bright gray knit, so

I'm having trouble coming up with a styling image.

I would like to add to the good points about cashmere that I wrote about earlier.

The quality of the raw wool and the dyeing method that does not put stress on the product makes the color even beautiful.


cantate "British Leather Jacket" ¥660,000 (TAX IN)

cantate "The Shirt" ¥48,400 (TAX IN)

cliché "EX WIDE TROUSERS" ¥30,800 (TAX IN)

I only match it with leather.

The sleeves and hem are designed to look frayed, so

When you peek from under your outerwear, you can see that your usual outerwear is also there.

I think it will give you a different perspective.




10eyevan "NO.3 III BR" ¥80,300 (TAX IN)

Even if you don't wear black, charcoal is a different story.

While it can be used in the same way, the styling is not too heavy,

It goes well with khaki, beige, and earth tones.

Personally, I like the fact that dust and fibers are not noticeable and you don't have to worry about it.

Mr. Matsushima is wearing his previous sweater in both colors.

I fell in love with this sweater so much that I decided to release it.

I started wearing it quite early on and can wear it for many seasons,

He says that he is attracted to the damaged design.

Personally, I love designs such as damage, so I am fascinated by them.

I have written a lot about cashmere so far,

If it's good, I wish there was no damage...

Some people may say that. .

But there,

I thought that the message that cantate wanted to convey was hidden.

When releasing cashmere into the world, a "certificate" is required.

The certificate is forged or contains other animal hair, etc.

It seems that there are many "inferior" products out there compared to 100% cashmere.

I think there was a news story a long time ago where someone falsified the mix rate and got into trouble.

In a world where it is so easy to create a brand,

There are probably many people who still think of such bad thoughts,

Probably Matsushima-san.

I'm sure you've seen a lot of those brands and clothes up until now.

Don't compromise and do everything seriously.

Because the design is included, even if the frontage is narrow,

Honesty that never lowers quality.

A commitment to quality that at first glance seems pointless. And I have respect for the people who make it and the people who are involved with it.

This is definitely more interesting and dangerous.

It sounds like a gal, but

Realize ideals that no one else has done or can do anymore.

Why did you want to cause damage in the first place? When I asked,

I'm sure you'll say, ``Because it's more interesting that way.''


That's bullish.

I don't think it's very often that you come across a brand that is so sincere and focused.

Designer Matsushima: Only for gentlemen.

As I mumbled thoughts about how I wish this place was like this,

Cantate's clothes always catch my eye because they come true so easily.

The one who truly enjoys life wins.

I think this sweater conveys such a message.



cliché kinoshita

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