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To myself when I was in high school.


Your heart is also a one-wash tumbler.

Bleach denim is a seasonal word for spring.

At your feet.

I bought it "whatever it takes".


This is my first time.

Ever since I came across cantate sweatshirts.


This is Kinoshita from cliché.

It's a bit early, but let's talk about Golden Week.

Last year, I traveled for a week in Osaka, Kyoto, and Kobe.

Of course it was fun, and there are many things that left an impression on me.

・I was writing a lot of blogs at the hotel.

・I wore Rios and rode a horse that resembled my own face.

If I say this, I'm likely to get scolded for saying that it's not the essence of travel, but

All in all, it left an impression on me as a fun memory.

Due to my job, I don't have many opportunities to do so, but I hear that long vacations are exciting.

Who are you going with and where are you going?

Prices will also go up, so make sure to make reservations early.

I wonder what's wrong with us,

What I should wear becomes my top priority.

Make more plans. I'm always on the receiving end of being scolded by many people.

I'm aiming for a balance this year, but I'm disappointed. It's already late.

It's not just people like me who are pathetic.

I want you to reconsider and choose your clothes with integrity.

This week, as usual, I poured my heart and soul into clothes.

We would like you to wear this when going out during Golden Week, so please allow us to make a suggestion.

Clothes that make you feel and look high.

This is the 2nd edition of 2023SS.

Stein held his first show the other day and I was so moved that I almost cried.

I asked Mr. Asakawa, such a designer, to make this for me.

"Reversible blouson"

It's not a project that was created for any reason, such as a long vacation.

A bespoke idea consisting of the four patterns I received when making my previous bespoke leather work.

As expected, I couldn't narrow it down, so I selfishly asked him to make another one.

The obvious theme was ``things that cliché customers would wear.''

Shiny nylon fabric with snap buttons.

“No, no, it’s the coach jacket again.”

,, it's not.

It's true that I like coach jackets.

That easy, sporty feeling.

It has a wide pocket that can be matched with any clothes you want to match it with,

Because it has been used in many situations,

I like the fact that you can do both sideways and classical music.

Everyone in the local area also wears it quite a lot, including senior skaters.

A cool senior who rides a cool car, a skateboarding junior,...

The coach jacket that everyone wore until the print fell apart.

Dickies 874 was my introduction to fashion.

It was cheap and came in a variety of colors, and everyone knew it.

That's how my local fashion roots still remain with me.

In my blog the other day, I posted a picture of myself that hasn't changed since I was in college.

I still like what I like, and I want to continue to make suggestions.

So, this time.

The photo is of my personal adidas 80's Descente era.

I will explain it to you because it is very easy to understand.

Wouldn't it be nice to have a meeting like this?

Mr. Asakawa brought me a second-hand sports blouson.

This is also something I like, and I've already found out what I like.

Balanced with thick pants, all buttons fastened tightly,

It was an approach that I was very happy to come up with.

I love sports jackets,

It's not a valuable item, so it's quite an item for enthusiasts.

Second-hand clothes are cheap, and the cheapness of them is also a selling point, which is something I like.

Mr. Asakawa says that the atmosphere is good because everyone agrees with each other's opinions.

I understand. I like the design on both the front and back.

Both the back and the front.

It may be transparent, or there may be a change in the endpaper,

When I looked at the specifications on the back as a design, a new perspective began to emerge.

There are many designs that are reversible so you can wear both.

In fact, I see a lot of daring inside-out stuff.

Even though I think it's good, I also think it's wrong to do it blatantly.

I've never seen a coach jacket or a nylon sports blouson designed inside out.

If it existed, I would have already bought it.

The lining is fluffy and pillable, and you can buy it for 3 or 4,000 yen.

When it comes to things that are printed and placed in skate shops,

If you turn it over, it still looks bad.

The back is not the main thing, it makes you wonder what they are doing.

What should I do?

I'm trying what I have now, but hmm.


In other words, if you try to make it without sacrificing the quality of the actual product,

If it looks cheap, it will give a negative impression.

If it's difficult to make, it's hard to imagine.

It has a size balance that you can't find in second-hand clothes, has a clean air, and is functionally beautiful.

However, the cheap chic atmosphere that is the best part is also visible.

The person I used to love, the person I still love now.

I want something that satisfies both my past and future self.

It's a very annoying and niche project. lol

This time too, I had them make a 0 base from the pattern.

Like last time, the sizing is compact, keeping the stein minimalist feel.

The surface uses OLMETEX nylon,

The lining is made of nylon poly, an ultra-lightweight and highly elastic fabric.

The luster gives off an elegant and stoic impression,

By choosing fabrics that are independent of side A and B,

It's not wrong to say that the back is the main part.

Your favorite side will be your A side.

It's interesting that by intentionally making it transparent, the density changes depending on the color you choose.

The original rib also has different colors on the front and back to give it a completely different impression.

Also, be sure to take a look at what can be glimpsed from the collar and cuffs.

The surface is made of water-repellent fabric.

The back side is inevitably considered a "B side", so

The trend is to treat it as a bonus, but the back side is also water repellent.

It looks simple but has an impeccable finish.

It's like ``Emil'' from ``Memories of Boyhood (Hermann Hesse).''

Emil is good at studying and is good at sports. He is depicted as a perfect boy, so to speak.

From the author's point of view, he is such a sinful boy that I would describe him as a "vicious" person.

Indeed, this blouson may be sinful if you think about it that way.

It's great in terms of temperature, and when you take into account its lightness and functionality, it quickly rises to the top.

Taking advantage of the timing of the appearance of other outerwear,

It has been confirmed that the title of the spring hand-held outerwear category will be completely eliminated.

The color that interests me is that color that seems to be present on the body as well.

I also had a glimpse of the Ivy League, and stadium jackets and coach jackets are often used to represent teams, so

BURGUNDY is "Harvard University"

BLUE GRAY is "Columbia University"

The colors are chosen after the school colors.

I know that black is definitely in demand...

I didn't make it on purpose because it would be biased.

That's why I chose black leather,

If you bought leather, please choose it as your second item!

From the 90's to the 2000's.

Mr. Asakawa also likes and collects them.

This work is based on three carefully selected sports jackets.

The specifications, fabric, form and sizing of the ribs also vary depending on the era.

We have put together points that match each other in a minimalist atmosphere,

Stein style sports jacket.

You can also roll it up in your bag and carry it around.

It's also good to change your impression on the go.

I'd be happy if it was raining. Play it.

You can wash it anyway.

But convenience is secondary.

The main thing is this appearance and the niche direction in the framework of stein,

Please pay attention to the gap created by the brand's theme of "nothingness".

stein for cliché



¥68,200 (TAX IN)

Probably not created inline,

Some people may see this item and think it doesn't look like Stein.

But Stein also has this side.

As I wrote in a previous blog, even when I see clothes at an exhibition,

There is nothing I want to change, neither subtraction nor addition.

This fabric, this shape. I tried changing the fabric...

I know it would definitely be nice to have something like that, but

When I watched the show the other day, I thought it was presumptuous to add extra touches.

Seriously, it was super cool.

If that's the case, I'd like to see more of that.

I'm also looking forward to stein, which is updated every season.

Mr. Asakawa won't show me anything in the future.

I thought I might be able to see the hidden sensibilities and roots of fashion.

This time, I made a special order for type 2.

As expected, I couldn't keep up with the racing wear and space suit, but...

You can understand this by looking at the base items from scratch.

That unfashionable blouson has evolved to this point,

The ideal blouson that combines a slightly uncouth look with an elegant look has been created.

Clothes you might wear. Clothes I want to wear from now on.

I wonder if there's still more to come.

I'm always interested in Stein's clothes.

To be honest, these clothes were created only by Mr. Asakawa and me.

I can't believe I met him in any way and had him make something special for me.

When I came out of the countryside a few years ago, I wouldn't have been able to imagine that.

Asakawa-san gave me a dream about clothes.

Such a special piece of stein,

Please wear this when going out during Golden Week.

I'd be proud of myself as a high school student!

*stein for cliché "REVERSIBLE SNAP BLOUSON" will be on sale from Saturday, April 15th.

・Available from 12:00 on both in-store and online stores

*Purchase will be on a first-come, first-served basis.


cliché Kinoshita

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